Buying a car in India has never been easy, especially for first-time buyers. The monthly EMI is one thing, but arranging the down payment upfront is where most people get stuck. Maruti Suzuki seems to have finally acknowledged this pain point. The company has teamed up with AU Small Finance Bank to introduce an RD-based car loan scheme that flips the traditional buying process on its head.
What Exactly Is This Scheme?
Instead of asking buyers to bring a lump-sum down payment from day one, this scheme lets customers build that amount gradually through a Recurring Deposit. Think of it as saving your way to a car rather than borrowing your way in from the start.
The monthly RD deposit is set at roughly 80% of what the future car EMI would be. So if your expected EMI after purchase is ₹10,000, you deposit around ₹8,000 every month into the RD account. Once the RD matures, that entire accumulated amount, along with the interest earned, goes directly toward the down payment. The bank then finances the remaining cost of the vehicle through a standard car loan.
The Step-by-Step Process
The flow is straightforward. A buyer first picks an eligible Maruti Suzuki model, then opens an RD account with AU Small Finance Bank. Every month, they deposit the agreed amount. When the RD period ends, the maturity value serves as the down payment. At that stage, the bank reviews the customer’s deposit history to assess repayment behavior before sanctioning the loan.

That last part is important. The RD essentially acts as a proof of financial discipline. If someone has been consistently depositing for months without fail, the bank has reason to trust that they will handle EMIs responsibly too.
Which Cars Are Covered
Currently, the scheme applies to four of Maruti’s most popular entry-level models: Alto K10, S-Presso, Celerio, and WagonR. These are exactly the kind of cars that first-time buyers tend to look at, so the targeting makes sense. Affordable price points, low running costs, and now a more accessible way to finance the purchase.
Why This Actually Makes Sense
Rising car prices and general inflation have put pressure on the entry-level segment over the past few years. A lot of people can comfortably manage a monthly EMI but simply do not have ₹50,000 to ₹80,000 sitting idle for a down payment. This scheme directly solves that problem.

There is also something to be said about the savings habit it builds. Many buyers in this segment are young earners who have not had reason to maintain a dedicated savings account. Committing to a monthly RD for a specific goal brings structure to their finances. They earn interest on the deposit in the meantime, and by the time they walk into the showroom, they are not starting from zero.
From the bank’s side, it also reduces lending risk. A customer who has already demonstrated monthly payment discipline over the RD tenure is a more reliable borrower than someone walking in cold with no prior track record.
A Practical Move at the Right Time
Maruti Suzuki has always dominated the small car space in India, but sustained growth in that segment requires keeping cars within reach of middle-income buyers. This RD-based car loan scheme is a practical step in that direction. It does not require any complex financial product knowledge from the buyer. Save monthly, let the deposit mature, use it as your down payment, and then repay the loan. That is the entire plan.
For anyone considering an Alto K10, S-Presso, Celerio, or WagonR and finding the down payment to be the only obstacle, this scheme is worth looking into seriously.
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Rajababu Kushwaha is the Founder and Editor of AutoCrest. He covers the latest car news, reviews, comparisons, EV updates, and buying guides for Indian car buyers.