Land Rover has expanded its ultra-luxury SUV portfolio in India with the launch of the Range Rover SV Ultra, priced at Rs. 3.80 crore (ex-showroom). Positioned above the standard Range Rover SV, the new Ultra variant is designed for buyers who want the highest level of craftsmanship, technology, and exclusivity in a luxury SUV. With bespoke design elements, premium materials, and a powerful V8 engine, the Range Rover SV Ultra aims to redefine the flagship SUV experience.
The exterior retains the iconic Range Rover silhouette but introduces several exclusive styling upgrades that distinguish it from other variants. It features a unique front grille finish, satin chrome accents, exclusive alloy wheel designs, and SV-specific badging. Buyers can also choose from a range of premium paint finishes and personalization options through the SV Bespoke programme, allowing them to tailor the SUV according to their preferences.
Inside, the cabin showcases Range Rover’s finest craftsmanship. The SUV comes equipped with handcrafted leather upholstery, premium wood veneers, ceramic controls, illuminated treadplates, and executive rear seats offering heating, ventilation, massage, and extended reclining functions. Rear passengers also benefit from a touchscreen controller, individual entertainment displays, and a high-end Meridian Signature audio system, making long journeys exceptionally comfortable.
Powering the Range Rover SV Ultra is a 4.4-litre twin-turbocharged V8 petrol engine that produces 615 hp and 750 Nm of torque. The engine is paired with an 8-speed automatic transmission and Land Rover’s intelligent all-wheel-drive system. Despite its size and luxury-focused nature, the SUV delivers strong performance, completing the 0-100 km/h sprint in around 4.5 seconds. It also features adaptive air suspension, all-wheel steering, Terrain Response 2, and an electronic active differential to ensure confident performance on highways as well as challenging off-road terrain.
Technology remains one of the biggest highlights of the new flagship SUV. The cabin is equipped with a 13.1-inch curved Pivi Pro touchscreen infotainment system, a fully digital instrument cluster, wireless Apple CarPlay and Android Auto, wireless charging, multi-zone climate control, panoramic sunroof, soft-close doors, and advanced driver assistance systems (ADAS). Safety features include multiple airbags, a 360-degree surround-view camera, adaptive cruise control, lane keep assist, blind spot monitoring, autonomous emergency braking, and driver attention monitoring.
With the launch of the Range Rover SV Ultra, Land Rover is targeting India’s growing demand for ultra-luxury SUVs. It competes with premium offerings like the Mercedes-Maybach GLS, Bentley Bentayga, and Rolls-Royce Cullinan, while offering a unique combination of luxury, performance, and genuine off-road capability. For buyers seeking an SUV that delivers limousine-like comfort without compromising on versatility, the new Range Rover SV Ultra stands among the most desirable options currently available in the Indian luxury car market.
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Rajababu Kushwaha is the Founder and Editor of AutoCrest. He covers the latest car news, reviews, comparisons, EV updates, and buying guides for Indian car buyers.